Famous Amos History..

Wally Amos, an Air Force veteran who worked as atalent agent with the William Morris Agency, would send home-baked chocolate chip cookies to celebrities to entice them to meet with him and maybe sign a deal to be represented by the William Morris company. Amos grew up in the State capitol of Florida, born in Smokey Harlem of Tallahassee, FL.

On March 10, 1975, Amos took the advice of some friends and opened a cookie store in Los Angeles, California, naming it "Famous Amos". In the first year he sold $300,000 worth of cookies, followed by more than $1,000,000 in sales in the store's second year of operation.

The store proved so popular that the "Famous Amos" brand eventually branched out to sell cookies in supermarkets, a move that would later be emulated by other specialty stores such asBaskin Robbins, T.G.I. Fridays, and Starbucks.

The Famous Amos brand has gone through a number of owners since inception. Between 1985 and 1989, the Famous Amos company went through four different owners^[1]. In 1992 the President Baking Company purchased the brand from The Shansby Group^[2]. Then, in 1998 Keebler foods purchased the President Baking Company. It was then owned by Keebler Foods until the Kellogg Company purchased Keebler in 2001. The brand is now a part of Kellogg's Company.

Today, there is a sign commemorating the first Famous Amos store in Los Angeles, located at West Sunset Boulevard and North Formosa Avenue in Hollywood.

Wally Amos has created another brand of cookie called "Chip and Cookie", named after two characters he created in the 1980s. The Chip and Cookie brand is owned by Wally himself, and has a slightly different recipe than that of the Kellogg's variation.